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© 2018 Change By Design LLP

AW14/ Khoj

“Today the world under aeroplanes, beside ports, at the road’s edge. 

It is on foot, slowly and patiently that we discover the Land of Men” Jean Rouch, Film Maker.


Tribe (n) A social division in a traditional society consisting of families or communities linked by social, economic, religious or blood ties with a common culture or dialect.

Explorer (n) A person who investigates unknown regions

Exploration (v) An act of searching for the purpose of discovery of information or resources. its most dramatic rise was during the Age of Discovery when European explorers sailed and charted much of the rest of the world, largely in a pursuit of material wealth. 


Our Autumn winter collection follows the stories of the Explorers and the explored. It follows the pursuit of archaeological invention and the discoveries of new worlds. Its crux lies in the subtle interplay between two diametrically opposing realms; one destined to dominate and one that would gradually disappear. Untouched by rapid globalization and mystical in belief the tribes stand in sharp contrast to the standardized world where technological development and progression are assumed as inevitable.  It’s a paradox of sorts when an explorer reaches unexplored shores, believing there is something that has been found. The discovery had existed anyways but on its own terms and by its own merits. Consumed by nature and its rituals, re-inventing material to fulfill its own needs, creating its own dialogue of art and entertainment. This season blends unstitched expressionism with tailored practicality, science with mysticism, traditions with requirements and the known with the unknown.


This distinction of the adventurer and the object of the search is reflected through clothing in natural fabrics such as organic cotton, Bamboo and banana fibres, which are sustainable and bio-degradable fabrics. Tie-dyed and hand-painted motifs and patterns, are juxtaposed with hand-embroidery techniques that are created using discarded materials – fabrics, vegetable sacks, plastic and the traditional ‘mukesh’ strips. 


Our Khoj is an amalgamation of extremes, a collision of the experience of cultural discovery.